Hello users originally relied on a static list of participating businesses, which proved inconvenient for on-the-go use. I designed a mobile interactive map that enables users to quickly locate stores and check their balance in real-time.

I designed a B2B SaaS dashboard that provides corporate clients with real-time visibility into the lifecycle of their bulk incentive programs. This solution enables HR and Operations teams to track activation and spending rates, transforming raw data into actionable insights to measure true program ROI.

I led the strategic redesign of Hello’s flagship e-commerce platform to support its expansion into the scalable gift card market.

I strategized and designed the UX/UI for a guest services console, enabling staff to efficiently manage and sell gift cards, while providing comprehensive customer assistance.